The Importance of “Product in Hand” for Startups

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Securing Funding and Proving Progress with Product in Hand

🔹 As startups embark on their entrepreneurial journey, reaching the stage of having a tangible and functional product ready for use, known as “product in hand” becomes a crucial milestone. It represents a significant step forward in demonstrating progress and attracting attention from investors, partners, and customers.

product in hand

Building Confidence and Validation with Product in Hand

🔹 The presence of a product in hand provides tangible evidence that the startup has moved beyond conceptualization and is capable of delivering a real-world solution. It instills confidence in stakeholders by showcasing the startup’s ability to execute and deliver on its promises.

Factors Beyond the Product

🔹 While a tangible product is typically essential for attracting funding, there are exceptional cases where startups secure substantial pre-seed funding without a product. These instances often highlight the exceptional nature of the idea, the expertise of the founding team, or the potential market opportunity.

🔹 Investors are captivated by startups that offer a compelling vision, backed by cutting-edge technology or innovation that has the potential to disrupt or revolutionize an industry. This unique technological advantage creates the prospect of substantial returns on investment and garners considerable interest from investors seeking transformative opportunities.

Exceptional Cases and Lessons Learned

🔹 These exceptional cases serve as reminders that, in certain circumstances, investors are willing to invest based on the promise of an idea and the capabilities of the founders. While such cases exist, it’s important to note that the majority of startups require a tangible product or minimum viable product (MVP) to secure significant funding and validate their value proposition.

Navigating the Funding Journey

🔹 The development of a product in hand allows startups to validate their market fit, gather user feedback, and iterate based on real-world insights, strengthening their overall proposition. It serves as a critical milestone, providing evidence of progress, instilling confidence, and attracting stakeholders.

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🔹 In conclusion, the “product in hand” stage remains a vital milestone for startups, showcasing their ability to deliver a tangible solution. While exceptional cases exist, where startups secure funding without a product, most ventures require a tangible product to secure significant funding and validate their value proposition. This serves as a reminder of the importance of executing and delivering on a compelling vision supported by cutting-edge technology, ensuring long-term success and investor interest.

Here’s the final tip for understanding: “Seeing once is better than hearing a hundred times.”

🔹 In the world of startups and business presentations, it is often much more effective to show rather than tell stakeholders. Having a product in hand and visually presenting it creates a more lasting impression and generates a stronger impact than mere words.

🔹 Investors, potential customers, and partners want to experience the potential and reality of a product or solution. By allowing them to see, touch, and experience the product, you can foster a deeper understanding and interest.

🔹 Therefore, strive not only to talk about your product but also to make it visible. Show prototypes, demonstrate functionalities, and offer live demos. By creating a tangible experience, you can convince people in a way that pure listening alone cannot achieve.

🔹 Remember: A picture is worth a thousand words, and sometimes, seeing once is better than hearing a hundred times.

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  1. […] At the heart of Crumbl’s journey lies an ambitious dream shared by two cousins and a relentless pursuit of perfection in every bite. Jason McGowan, now the CEO, and Sawyer Hemsley, the COO, embarked on a culinary adventure, armed with flour, sugar, and a passion for crafting the perfect cookie. Their journey was not without its challenges — countless failed recipes and disappointed taste testers — but through perseverance and innovation, they struck gold. By inviting feedback and meticulously refining their recipes, they birthed what is now hailed as the world’s best chocolate chip cookie. […]

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